Aduvo Launches Platform that Simplifies Mortgage Marketing

Aduvo, a new platform designed to simplify the marketing efforts of busy mortgage professionals and increase sales with minimal effort, has officially launched. Created in response to existing marketing systems that are difficult and time-consuming to adopt, Aduvo offers loan officers set-it-and-forget it marketing automation that quickly turns hidden opportunities in their contacts into closed loans.

Developed by the founders of FocusIT, a provider of software and services for the mortgage industry since 2002, Aduvo fills a growing demand among industry professionals for powerful, user-friendly marketing that improves borrower engagement without extensive setup or training. By acting as a virtual co-pilot, Aduvo delivers fresh marketing content and automated messages that empower loan officers to effectively engage current and past contacts without wasting time and resources.

The beauty of Aduvo is its rapid deployment and integration. The platform is built to ensure loan officers can start leveraging their databases for sales opportunities almost immediately—typically within 15 minutes. Aduvo can also be integrated with a wide range of loan origination systems, making it a valuable sales tool for nearly any mortgage professional.

“For too long, loan officers have been underserved by overly complex marketing systems that demand more time and effort than they save,” said Josh Bopp, Aduvo founder and CEO. “Aduvo addresses this by offering a straightforward, automated solution that integrates seamlessly into their existing systems, so they can work more efficiently and close more loans.”

Early adopters of Aduvo have praised its effectiveness. “We have always been thinking about a marketing platform, but just never pulled the trigger,” said Patti Parker, vice president of mortgage services at 1^st UCU Home Mortgage. “Aduvo reached out and turned out to be a breath of fresh air. It was so easy to set up, and it is almost hands-off (I do modify the marketing to include our corporate colors, but it is very easy) and it keeps me in touch with my contacts without very much of my time required. The best part is that Aduvo gave my business a real shot in the arm. I do know that newsletters and marketing to buyers are being read, because I am definitely hearing back.”

Unlike other marketing platforms, Aduvo provides all the marketing tools loan officers truly need without the often overwhelming bells and whistles. Setting up Aduvo takes only minutes, after which loan officers can begin launching marketing campaigns and sending out automated emails and loan status updates in just minutes.

And while Aduvo prides itself on simplicity, it offers adaptable tools that allow loan officers to fine-tune their marketing efforts. By providing consistent and personalized communication, Aduvo helps loan officers improve their professional image and build stronger relationships with clients.

“We understand that time is a loan officer’s most precious asset and delivering an exceptional experience for their clients is their ultimate goal,” Bopp said. “That’s why we created stress-free marketing automation that not only creates happier borrowers, but happier mortgage sales professionals as well.”