Author: PROGRESS In Lending

In The NewsPOS Advances

Floify Launches Floify Verify, A Native Verification Of Income And Employment Service

Floify, a mortgage point-of-sale (POS) solution, announced the availability of Floify Verify, a native electronic verification of income and employment (VOIE) service powered by Argyle. Designed to streamline the mortgage origination process, Floify Verify allows lenders to verify income and employment at a cost-effective price point without the hassle of managing additional third-party vendors.

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In The NewsRefinance Activity

Rate-And-Term Refinance Locks Surge 700% Over Previous Year

Optimal Blue released its September 2024 Market Advantage mortgage data report, which found a 50% month-over-month (MoM) increase in rate-and-term refinance activity as people who purchased homes in recent years jumped at the opportunity to lower their interest rates and mortgage payments. While the Federal Open Market Committee (FOMC) lowered its target federal funds rate by 50 bps on Sept. 18, the market had already priced in a portion of the rate reduction, leading to a full month of increased refinance activity in September.

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CRM & Lead GenIn The News

Aduvo Launches Platform that Simplifies Mortgage Marketing

Aduvo, a new platform designed to simplify the marketing efforts of busy mortgage professionals and increase sales with minimal effort, has officially launched. Created in response to existing marketing systems that are difficult and time-consuming to adopt, Aduvo offers loan officers set-it-and-forget it marketing automation that quickly turns hidden opportunities in their contacts into closed loans.

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Data UsageIn The News

Informative Research Adds Consumer-Permissioned Verification Of Employment/Income

Informative Research, a technology provider delivering data-driven credit and verification solutions to the lending community, announced the addition of AccountChek to the list of integrated verification providers available within the IR Verification Platform. This latest enhancement empowers lenders to optimize their verification processes using IR’s Verification Waterfall, offering a more cost-effective and efficient alternative to traditional verification of employment/income (VOE/I) methods.

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Digital LendingIn The News

Zions Bancorporation Achieves 75% Hybrid Digital Closing Adoption After Just One Month With Snapdocs

Snapdocs announced a collaboration with Zions Bancorporation (NASDAQ: ZION) to digitize the lender’s mortgage closings. The Zions network of banks selected Snapdocs for its unmatched ability to drive high digital closing adoption, optimize operational efficiency, and provide flawless experiences for loan officers, settlement partners, and borrowers.

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Execs On The MoveIn The News

MBA Promotes Amber Lawrence To Vice President Of Diversity, Equity, And Inclusion

The Mortgage Bankers Association (MBA) announced that Amber Lawrence has been promoted to Vice President of Diversity, Equity, and Inclusion (DEI). In her elevated role, Lawrence will oversee organizational-wide strategic DEI programs, assist teams in implementing equitable practices, partner with leadership to develop policies that promote inclusivity, and lead member-facing DEI initiatives.

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AffordabilityIn The News

ATTOM’s Q3 2024 U.S. Home Affordability Report Shows More Of The Same

ATTOM released its third-quarter 2024 U.S. Home Affordability Report showing that median-priced single-family homes and condos remain less affordable in the third quarter of 2024 compared to historical averages in 99 percent of counties around the nation with sufficient data to analyze. The latest trend continues a pattern, dating back to early 2022, of home ownership requiring historically large portions of wages as U.S. home prices keep reaching new highs.

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CRM & Lead GenIn The News

OptifiNow Empowers Arc Home LLC With CRM Implementation To Enhance Sales And Marketing Efficiency

OptifiNow, a provider of CRM software and services, announces the successful deployment of its platform with Arc Home LLC, a top-tier non-QM wholesale lender. Headquartered in Moorestown, New Jersey, Arc Home is recognized nationwide for its leadership in Non-QM lending, setting industry standards with exceptional customer service and competitive pricing.

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