Borrower Outreach

The Mortgage Collaborative (TMC) has announced a strategic partnership with TheZebra.com, the easiest way to compare and buy insurance, that will give TMC’s lender members a direct way to connect borrowers with home insurance options at the point of mortgage origination.

Panorama Mortgage Group, an independent mortgage bank, has rebranded all channels to SimplyPMG. The move, which reflects a change in direction as the company celebrates its 20th year in business, unites Alterra Home Loans, Travisa Financial and the parent company into one. With this rebrand, SimplyPMG is focusing its mission on guiding borrowers through the loan process with simplicity and better pricing.

Benutech launched SellScore and RefiScore, a predictive analytics suite designed to help real estate agents and loan officers identify high-probability listing and refinance opportunities before they surface on the open market.

PennyMac Financial Services, Inc. (NYSE: PFSI) and PennyMac Mortgage Investment Trust (NYSE: PMT) (collectively “Pennymac” or “the companies”), the Official Mortgage Provider of Team USA and the LA28 Olympic and Paralympic Games, launched “Welcome Home: Athlete Mortgage Program,” a first-of-its-kind initiative designed to provide Team USA athletes with specialized support and resources as they navigate their homeownership journey.

The 2026 ServiceLink State of Homebuying Report unveils a deep look into the psychology of today’s homebuyers, uncovering their biggest stressors, time pressures, economic uncertainties and ever-growing reliance on digital tools. While buyers are motivated by both practical needs and powerful psychological triggers – from the desire for financial security to the comfort of feeling in control during this high-stakes process – report findings show that they ultimately want the homebuying experience to be simple, affordable, transparent and stable.

Certainty Home Lending, a Rate company, has made available a complete Spanish language digital mortgage experience, giving Spanish-speaking borrowers the ability to review all key loan documents in Spanish and complete the entire mortgage application in Spanish with the click of a single button.

As more than 50% of Google searches now end without a click, and AI tools like ChatGPT reshape how borrowers find lenders, RankWriters released The Great Equalizer: The AI & Search Engine Optimization Playbook for Borrower Acquisition, a comprehensive guide that shows mortgage lenders how to capture demand across traditional search, AI overviews, and generative engines.

Joynt, a shared ownership platform, has launched a new co-ownership system to make homeownership more accessible and affordable. Joynt delivers the definitive full-service framework for property co-ownership with tools that guide and support owners through the journey from purchase through future sale.

FirstHome IQ, the industry-led nonprofit focused on improving financial literacy and homebuyer education for younger generations, has released its 2025 Impact Report. The report highlights the trust and knowledge crisis facing Millennials and Gen Z and outlines a coordinated industry effort to close these gaps through research-backed education.

STRATMOR Group released “The ROI of “Why”: Fixing One Defining Borrower Moment Can Transform Your Business,” an in-depth look at how a single interaction can determine whether a borrower continues with a lender — or quietly walks away. The article, authored by STRATMOR consultant William Ayer, draws on STRATMOR’s extensive secret shopping program to reveal how often lenders unintentionally deliver experiences that feel “too transactional,” causing breakdowns in trust, conversion, and long-term loyalty.