Borrower Outreach

The 2026 ServiceLink State of Homebuying Report unveils a deep look into the psychology of today’s homebuyers, uncovering their biggest stressors, time pressures, economic uncertainties and ever-growing reliance on digital tools. While buyers are motivated by both practical needs and powerful psychological triggers – from the desire for financial security to the comfort of feeling in control during this high-stakes process – report findings show that they ultimately want the homebuying experience to be simple, affordable, transparent and stable.

Certainty Home Lending, a Rate company, has made available a complete Spanish language digital mortgage experience, giving Spanish-speaking borrowers the ability to review all key loan documents in Spanish and complete the entire mortgage application in Spanish with the click of a single button.

As more than 50% of Google searches now end without a click, and AI tools like ChatGPT reshape how borrowers find lenders, RankWriters released The Great Equalizer: The AI & Search Engine Optimization Playbook for Borrower Acquisition, a comprehensive guide that shows mortgage lenders how to capture demand across traditional search, AI overviews, and generative engines.

Joynt, a shared ownership platform, has launched a new co-ownership system to make homeownership more accessible and affordable. Joynt delivers the definitive full-service framework for property co-ownership with tools that guide and support owners through the journey from purchase through future sale.

FirstHome IQ, the industry-led nonprofit focused on improving financial literacy and homebuyer education for younger generations, has released its 2025 Impact Report. The report highlights the trust and knowledge crisis facing Millennials and Gen Z and outlines a coordinated industry effort to close these gaps through research-backed education.

STRATMOR Group released “The ROI of “Why”: Fixing One Defining Borrower Moment Can Transform Your Business,” an in-depth look at how a single interaction can determine whether a borrower continues with a lender — or quietly walks away. The article, authored by STRATMOR consultant William Ayer, draws on STRATMOR’s extensive secret shopping program to reveal how often lenders unintentionally deliver experiences that feel “too transactional,” causing breakdowns in trust, conversion, and long-term loyalty.

Tavant in partnership with Real Genius, a national direct-to-consumer mortgage banker, has developed LAZLO, a proprietary digital lending platform designed to deliver a faster, fully online mortgage experience from application to close.

Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, has launched Loan Hub for lenders seeking an optimized loan team experience. The Loan Hub gives loan officers, LO assistants and processors a modern, intuitive workspace to manage their pipelines, collaborate with borrowers and complete key tasks without toggling between systems.

Uplist, a provider of borrower engagement and portfolio intelligence technology, announced that users of the company’s Recapture refinance analysis and automation platform increased by 60% during the third quarter of 2025 and more than 700% over the past year. Recapture now tracks more than $100 billion in active loans and has identified $4.7 billion in refinance opportunities within the past 30 days alone.

National affordable housing innovator Arrive Home has launched two new iterations of its Earned Equity Program as part of its continued mission to expand access to homeownership for underserved borrowers. Arrive Home’s Earned Equity Program, which helps more consumers achieve their homeownership goals through a long-term purchase contract, is now available in two separate products designed for two different groups of borrowers.