Borrower Outreach

Sendzie, LLC announced its official launch into the mortgage market, introducing a new way of elevating the customer experience. Sendzie gives every borrower one personal place to stay connected with their loan officer, showing where they are, what’s next and what they need, while automatically delivering timely, personal communication at every stage of the loan.

The 2026 ServiceLink Loan Officer Report uncovers a definitive gap between homebuyer expectations and mortgage industry perceptions, revealing how innovation and education can help originators better meet the needs of today’s borrowers. Report findings indicate that borrowers want a faster, more streamlined mortgage experience than many loan officers realize.

Pennymac announced that it is the first large lender to increase conforming loan limits to $850,0000 across all production channels for single-unit properties in the lower 48, including Third-Party Origination (TPO), Consumer Direct Lending (CDL) and Pennymac Correspondent Group (PCG).

The Mortgage Collaborative (TMC) has announced a strategic partnership with TheZebra.com, the easiest way to compare and buy insurance, that will give TMC’s lender members a direct way to connect borrowers with home insurance options at the point of mortgage origination.

Panorama Mortgage Group, an independent mortgage bank, has rebranded all channels to SimplyPMG. The move, which reflects a change in direction as the company celebrates its 20th year in business, unites Alterra Home Loans, Travisa Financial and the parent company into one. With this rebrand, SimplyPMG is focusing its mission on guiding borrowers through the loan process with simplicity and better pricing.

Benutech launched SellScore and RefiScore, a predictive analytics suite designed to help real estate agents and loan officers identify high-probability listing and refinance opportunities before they surface on the open market.

PennyMac Financial Services, Inc. (NYSE: PFSI) and PennyMac Mortgage Investment Trust (NYSE: PMT) (collectively “Pennymac” or “the companies”), the Official Mortgage Provider of Team USA and the LA28 Olympic and Paralympic Games, launched “Welcome Home: Athlete Mortgage Program,” a first-of-its-kind initiative designed to provide Team USA athletes with specialized support and resources as they navigate their homeownership journey.

The 2026 ServiceLink State of Homebuying Report unveils a deep look into the psychology of today’s homebuyers, uncovering their biggest stressors, time pressures, economic uncertainties and ever-growing reliance on digital tools. While buyers are motivated by both practical needs and powerful psychological triggers – from the desire for financial security to the comfort of feeling in control during this high-stakes process – report findings show that they ultimately want the homebuying experience to be simple, affordable, transparent and stable.

Certainty Home Lending, a Rate company, has made available a complete Spanish language digital mortgage experience, giving Spanish-speaking borrowers the ability to review all key loan documents in Spanish and complete the entire mortgage application in Spanish with the click of a single button.

As more than 50% of Google searches now end without a click, and AI tools like ChatGPT reshape how borrowers find lenders, RankWriters released The Great Equalizer: The AI & Search Engine Optimization Playbook for Borrower Acquisition, a comprehensive guide that shows mortgage lenders how to capture demand across traditional search, AI overviews, and generative engines.