Execs On The MoveIn The News

RBI Promotes Laura Lasher To CEO

Redefining Business Intelligence (RBI), an AI-driven data science firm, announced that co-founder Laura Lasher has been promoted to Chief Executive Officer (CEO). Lasher is an award-winning executive with over 40 years of experience in home finance, real estate, and entrepreneurship. She is the company’s first CEO and will lead the firm in expanding its delivery of advanced AI-powered analytics.

“RBI has redefined what’s possible with data science and, in the process, finally made it possible for leaders to see a return on their business intelligence (BI) investments,” said Lasher. “I’m thrilled to lead this team of experts dedicated to pushing the boundaries of AI to create impactful solutions that help our clients make better decisions and build stronger businesses.”

Laura Lasher is an award-winning executive with over 40 years of experience in home finance, real estate sales and development, and entrepreneurship. She is a co-founder of both Worthy Performance Group and Redefining Business Intelligence.

She holds a Real Estate Broker’s license in Nebraska and a Practitioner Certificate from The Institute of Woman-Centered Coaching. Formerly, she served as President of the Mortgage Division of Arbor Bank. She has served on the Multiple Listing Board of Directors and the City of Omaha’s Planning Department on their Zoning Board of Appeals.

Since its founding in 2023, RBI has specialized in AI-driven analytics that empower decision-makers with in-depth reports, strategic recommendations, and actionable insights. Under Lasher’s leadership, the company is poised to expand its offerings and bring advanced data science solutions to a broader range of industries.