alanna.ai Names McAlpine Director Of Marketing
Alanna.ai, the creator of an AI-powered intelligent assistant for title agents, has named Jennifer McAlpine as its Director of Marketing.
McAlpine will be tasked with spearheading the brand’s market positioning and accelerating growth. She brings over 13 years of marketing and development experience to the role, having most recently served as Director Marketing Technology with MyHome, a Williston Financial Group Company. Before that, McAlpine was Head of Marketing for real estate powerhouse Compass, where she led the firm’s efforts in the brokerage’s largest region, California, and managed a portfolio of over 3,000 agents across over 60 offices.
According to alanna.ai President and Co-Founder, Hoyt Mann, McAlpine will be asked to expand the positioning of the brand during an expected new phase of growth. “We’re rolling out several new powerful tools in the coming weeks and months, and Jennifer will make it clear that Alanna is the AI title agents need right now. She has already helped other nationally-recognized brands to do so in a remarkable number of ways. So we have no doubt that she is the best person to ensure title companies nationwide understand that Alanna is an indispensable part of any agency’s tech stack,” he said.
Alanna is best known for the communication capabilities of its intelligent AI powered assistant, which enables title agents to immediately respond to questions in 133 different languages and gather or request data 24/7/365 via text message or web chat. Alanna.ai also recently introduced an AI-driven order entry tool, and can additionally be used for functions requiring data extraction and processing as well as interactive marketing and customer service functions.
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