Industry Vet Joins Group Of Advisors Guiding Education, Tech And Growth In Reverse Mortgages

REVERSE plus has named Elly Johnson to its Advisory Group, adding one of the reverse mortgage industry’s most experienced and respected leaders to its expanding roster of advisors.

Johnson’s appointment reflects REVERSE plus’s continued focus on building practical, industry-informed solutions that support lenders, advisors, and fulfillment teams as reverse mortgages become a more widely used planning and lending tool. Additional advisory appointments will be announced in the coming weeks.

Elly Johnson is a highly respected leader in the reverse mortgage industry with more than 40 years of executive-level experience across some of the sector’s largest originators and service providers. As President of All Reverse Pro Consulting, she specializes in providing expert guidance to lenders, partners, and industry stakeholders on all aspects of reverse mortgage operations and strategy. An active NRMLA member and current Executive Board Director, Elly also serves as the Chair of the NRMLA HUD Issues Committee and is a frequent industry speaker. Recognized with NRMLA’s Career Achievement Award for her thoughtful, tireless leadership, she remains committed to advancing a sustainable HECM program and championing solutions that protect and empower older homeowners.

“I’ve learned the importance of having trusted experts you can rely on. Elly Johnson is absolutely one of them,” says Dan Hultquist, REVERSE plus Co-Founder. “She is a tremendous resource and a wealth of knowledge in all areas of reverse lending.”

“Equipping mortgage professionals with the right knowledge and tools is critical to the future of our industry,” said Johnson. “Throughout my career, my priority has been helping lenders build sustainable, compliant reverse mortgage operations so they can better serve older homeowners. REVERSE plus is answering a massive need in the market by making HECM education and loan modeling truly accessible. I’m thrilled to join Dan, Jeff, and this exceptional advisory group to help guide technology that empowers both originators and the borrowers they support.”

REVERSE plus was created to address one of the industry’s most persistent challenges: helping mortgage professionals confidently understand, explain, and deploy reverse mortgage programs. The company delivers that support through a purpose-built platform that combines education, modeling, and AI-driven assistance, including:

  *   REVERSE ACADEMY, a self-paced training environment designed to shorten the reverse mortgage learning curve
  *   ANALYZER Pro, an interactive modeling and visualization tool that helps lenders clearly demonstrate loan scenarios and outcomes
  *   ANSWERS AI, an AI-powered knowledge resource that delivers real-time, plain-language explanations of reverse mortgage mechanics

In her advisory role, Johnson will contribute insight across product direction, education quality, and industry alignment, helping ensure REVERSE plus solutions remain grounded in the day-to-day realities of reverse mortgage origination, compliance, and borrower education. She was selected for her unique ability to bridge regulatory understanding, operational execution, and practical lender needs—experience that aligns closely with REVERSE plus’s mission.

“I’ve known Elly for decades, and her passion for the reverse mortgage industry is unmatched,” Says Jeff Birdsell, “Her values and strategic outlook naturally align with where we’re heading, making her a fantastic addition to our advisory group.”

Johnson joins Joe DeMarkey from CrossCountry Mortgage as part of REVERSE plus’s growing advisory group.