Integration Boosts Wholesale Lending Efficiency

OptifiNow, a provider of cloud-based CRM and marketing automation solutions, and Loan Originator Networks, LLC (LON) have launched a new integration that aims to revolutionize the way wholesale account executives support brokers by streamlining loan scenario requests and pricing. This integration enables account executives to run complex loan scenarios using a range of powerful pricing engines, significantly enhancing the speed and accuracy of loan eligibility and pricing for brokers.

OptifiNow’s Loan Scenario Tracking Module and LON Pricer Integration

The integration combines OptifiNow’s Loan Scenario Tracking module with the LON Pricer tool, creating a seamless workflow for account executives to manage broker loan scenarios. By allowing account executives to input loan details and track scenario outcomes, the integration enables instant quoting and transparent visibility into broker loan preferences.

The LON Pricer tool, compatible with an array of popular loan product and pricing engines (PPE) like Optimal Blue, Polly, and MeridianLink Mortgage PriceMyLoan, offers wholesale lenders a flexible, unified approach to pricing. This collaboration empowers lenders to maintain continuity and control across their preferred pricing engines, without needing to juggle multiple systems.

Integration Increases Loan Submission Volume

Wholesale account executives track Loan Scenarios within the OptifiNow CRM when engaging with brokers and enter scenario details. The integration to LON Pricer enables account executives to generate instant results and immediately email product and price details to brokers. All loan scenario details are saved in the broker’s CRM record, providing wholesale lenders unique insights into loan preferences and trends. Wholesale lenders using OptifiNow Loan Scenario Tracking Module report that for every three OptifiNow loan scenarios sent to brokers, one loan is submitted, illustrating the direct impact on submission volume and sales efficiency.

The OptifiNow-LON integration represents a significant advancement in helping Agency and Non-QM wholesale lenders overcome the limitations posed by fragmented technology solutions. Wholesale lenders often face the challenge of having to support multiple PPE systems, making loan product management cumbersome. This integration provides the flexibility to use a lender’s preferred PPE, simplifying loan product management and ensuring pricing accuracy across the organization.

Filling the Innovation Gap for Wholesale Lenders

OptifiNow and LON are united in their mission to empower wholesale lenders by bridging the innovation gap that has historically left them at a disadvantage against large, well-funded competitors. By providing a collaborative solution, the integration enhances operational efficiency, drives revenue, and supports market expansion at a fraction of the cost that lenders would otherwise incur.

“We believe that wholesale lenders deserve better technology at a lower cost,” said John McGee, CEO and president of OptifiNow. “By combining our strengths, OptifiNow and LON demonstrate our commitment to helping wholesale lenders of any size to compete for their share of the third-party origination market.”