ReverseVision Recruits Marketing Maven Scott Shepherd
ReverseVision, a national provider of Home Equity Conversion Mortgage (HECM) and private reverse mortgage sales and origination technology, announced that seasoned marketing executive Scott Shepherd has joined the company to head its marketing efforts. As head of marketing, he oversees ReverseVision’s marketing department and is responsible for the design and implementation of its new marketing strategy.
Founded in 2007, Shepherd joins ReverseVision at a turning point in the company’s history as the market leader in reverse mortgage automation solutions. ReverseVision has been putting in place the necessary building blocks to support an increasing need for reverse mortgage products among lenders and borrowers.
“I am elated to join the highly passionate, dedicated team at ReverseVision and look forward to taking its marketing and branding to the next level,” said Shepherd. “Following a high-volume re-fi boom, the mortgage industry’s changing business landscape is ripe to increase the adoption of reverse loan products via multiple delivery methods. ReverseVision is well-positioned to capitalize on these opportunities, while helping the mortgage industry expand and evolve with these much-needed loan products.”
Shepherd has an extensive marketing background and a proven track record of successful execution in marketing, communications and branding. Over the course of six years, he was central to the development and growth of the eOriginal brand into one of the preeminent digital mortgage lending platforms in the country, ultimately leading to an acquisition by Wolters Kluwer in 2020.
Prior to joining ReverseVision, he headed the marketing strategy at Unleashed Technologies, a web development and digital services firm with commercial and non-profit clients in multiple vertical markets, including financial services. His strategic marketing efforts resulted in the company successfully positioning its solutions in an easy-to-understand, digestible manner for prospects.
Over the course of his career spanning more 25 years, Shepherd developed a broad base of knowledge involving nearly all facets of marketing in multiple industries within different sectors. He has managed marketing communications for several companies ranging from non-profit entities, private, international, government, education and consulting firms. In addition, he has been an editor, journalist and a public relations specialist.
“We welcome Scott to the team at ReverseVision and since joining us, he’s already had a positive impact internally and externally,” said Bill Mitchell, CRO at ReverseVision. “Scott is an experienced marketing professional who is accustomed to working in fast-paced, dynamic environments operating in growth mode. We are lucky to have him on board at a pivotal juncture as we experience a surge in demand for reverse mortgage technologies.”
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