OptifiNow, a provider of custom CRM solutions for the mortgage lending industry, completed a successful deployment with NextUs Lending, an Irvine-based, non-QM lender focused on their growing wholesale platform. OptifiNow’s unique features designed for wholesale lenders enabled NextUs to utilize features that quickly launched their marketing and sales management processes.
Read More
OptifiNow, a provider of custom CRM platforms for mortgage lenders, announced the successful deployment of a CRM solution for Sprout Mortgage’s wholesale and correspondent business channels. The deployment of the heavily customized OptifiNow instance met an extremely compressed schedule, allowing Sprout Mortgage to minimize disruption to its sales and marketing process during a period of rapid growth.
Read More
OptifiNow, a provider of CRM and marketing automation software, has integrated to the ICE Mortgage Technology platform that focuses on wholesale lenders and third party originators (TPO). OptifiNow utilized the Encompass API to integrate with TPO Connect and provide lenders with an efficient method to synchronize the TPO Connect and Encompass loan data with their CRM platform.
Read More