Sprout Mortgage – PROGRESS in Lending

Sprout Mortgage Deploys Custom CRM To Power Wholesale And Correspondent Business

September 17, 2021 PROGRESS In Lending Correspondent Lending, CRM, OptifiNow, Sprout Mortgage, Wholesale Lending

OptifiNow, a provider of custom CRM platforms for mortgage lenders, announced the successful deployment of a CRM solution for Sprout Mortgage’s wholesale and correspondent business channels. The deployment of the heavily customized OptifiNow instance met an extremely compressed schedule, allowing Sprout Mortgage to minimize disruption to its sales and marketing process during a period of rapid growth.