Free Guide Helps Financial Institutions Better Grasp How To Adjust Their Strategies To Attract Younger Generations

Finotta, a provider of embedded fintech for digital banking, published its new guide, “Millennials, Gen Z & Money Moves: How to Keep Them Banking With You.” This free resource offers valuable insights for financial institutions seeking to attract and retain younger generations.

As the financial industry braces for an unprecedented $84.4 trillion wealth transfer from Baby Boomers to Millennials and Gen Z over the next two decades, Finotta’s guide provides timely strategies for banks and credit unions to adapt their services and build lasting relationships with these tech-savvy demographics.

Key highlights of the guide include:

• Strategies for creating engaging digital experiences that cater to shorter attention spans;

• Insights into Millennials’ financial journey from student loans to retirement planning;

• Understanding Gen Z’s expectations for instant, personalized and mobile-first banking;

• Approaches to capture the growing small business segment led by younger entrepreneurs; and

• Tactics for building long-term loyalty amidst the Great Wealth Transfer.

The guide draws on trusted insights from industry influencers as well as Finotta’s own expertise in banking and financial technology. It emphasizes the importance of mobile banking capabilities, instant payment solutions and data-driven personalization in meeting the unique needs of younger consumers.

To access the full guide, visit Finotta’s website to download a free copy.