Amerifirst Promotes Peggy Bodinaku To Chief Marketing Officer

Peggy Bodinaku, a 20-year financial industry veteran, has been promoted to Chief Marketing Officer at Amerifirst Home Mortgage, a national residential mortgage lender and originator. As CMO, Bodinaku is responsible for the strategic oversight of Amerifirst’s national brand, marketing, communications, and sales support initiatives.

The addition of Bodinaku in this key role comes as Amerifirst continues to expand its market share, building upon its reputation for delivering a high-touch customer experience through its strong network of trusted loan advisors who educate, guide and support homebuyers in local communities across the nation.

“Peggy’s experience in high-growth organizations, market innovation, and brand positioning makes her a perfect fit as we plan for the future,” said Dave Gahm, Amerifirst Co-CEO and Co-Founder. “She has brought tremendous value to Amerifirst in the three years that she has been part of our team and we’re excited to watch her continue to build upon her successes of leading and supporting the Amerifirst team with honesty and integrity. Now is the perfect time to have someone of her caliber and enthusiasm drive our branding and marketing efforts to help take our business to the next level strategically and purposefully.”

Bodinaku joined Amerifirst in January 2018 as Marketing and Brand Manager and was promoted to Regional Manager of Marketing and Sales in April 2019. Under her leadership, the Regional Marketing team created a Best In Class service proposition by supporting the company’s retail production teams with both a proactive and creative approach to all aspects of loan origination marketing support.

Before joining Amerifirst, Bodinaku spent nearly two decades in leadership positions with Auto-Owners Insurance in Underwriting, Training and Development, Brand Management and Advertising in the Marketing and Sales Division. She holds a double bachelor’s degree in Communications and German Studies from Michigan State University.