Industry Vet Joe DeMarkey Joins New Reverse Mortgage Advisory Group

REVERSE plus, a technology and education company focused on making reverse mortgages easier to understand and sell, announced that Joe DeMarkey has joined its Advisory Group. DeMarkey is the first of several industry leaders expected to be announced in the coming weeks as REVERSE plus continues to build a diverse advisory team representing all corners of the mortgage ecosystem.

Joe DeMarkey is a seasoned executive with more than two decades of leadership in the reverse mortgage industry. Currently a Senior Account Executive at CrossCountry Mortgage, Joe is known for driving strategic growth, building high-performing teams, and expanding the company’s nationwide market presence. He is the past chairman of the National Reverse Mortgage Leaders Association and has served on its Board of Directors since 2003.  He chairs the Board’s Executive Committee, where he has contributed to industry education, policy advocacy, and ethical standards.

“Joe’s experience and industry perspective make him an ideal addition to our Advisory Group,” said Dan Hultquist, co-founder of REVERSE plus. “He understands both the opportunity and the responsibility that comes with reverse mortgages — and shares our belief that better education and better tools are essential for sustainable growth in this space.”

REVERSE plus was founded to help mortgage professionals confidently navigate reverse mortgage programs through a combination of education and technology. Its platform includes:

• REVERSE ACADEMY, a self-paced training suite designed to shorten the reverse mortgage learning curve
• ANALYZER Pro, a scenario-modeling and visualization tool that helps lenders clearly explain loan options
• ANSWERS AI, an AI-powered knowledge desk that provides real-time explanations of reverse mortgage mechanics for loan officers, advisors, and fulfillment teams

As a member of the REVERSE plus Advisory Group, DeMarkey will provide guidance on product strategy, education standards, and industry alignment, helping ensure the company’s solutions remain aligned with the real-world needs of lenders, advisors, and consumers.

“REVERSE plus is addressing one of the biggest challenges in the reverse mortgage industry — clarity,” said DeMarkey. “I’m excited to support a platform that is focused on making these programs more understandable and accessible, while helping lenders serve homeowners more effectively.”

This announcement marks the first in a series of planned advisor introductions as REVERSE plus continues to expand its Advisory Group with leaders across lending, technology, and housing finance.

“Our objective is simple,” added Jeff Birdsell, co-founder of REVERSE plus. “We want to help the reverse mortgage industry grow the right way — by making the programs easier to understand, easier to explain, and easier to sell across all types of lending organizations.”