Maxwell and Ardley Partner, Connecting POS With Intelligent Lead Generation Capabilities

Maxwell, the AI-powered mortgage point of sale trusted by over 400 financial institutions to process more than $130 billion in annual transactions, announced a strategic partnership with Ardley, a provider of intelligent lead generation and portfolio recapture solutions. The partnership connects Ardley’s real-time customer and portfolio analytics and precision targeting capabilities with Maxwell’s point-of-sale platform, enabling mortgage lenders and servicers to more quickly identify eligible borrowers and nurture them from interest, to application, to closed loan.

Prior to this partnership, lenders and servicers did not have the means to maximize one of the mortgage industry’s most lucrative but historically evasive opportunities: a portfolio or historical origination log of thousands of borrowers, many of whom may be eligible for a new mortgage, whether a refinance, HELOC or new purchase transaction.

Traditionally, they lacked the tools to quickly and accurately identify, market and capture these borrowers. But in 2021, Ardley launched a platform that can parse millions of borrower files, cross reference them against public and private property data, and match them to a lender’s available loan programs, according to real time pricing and qualifying criteria, in just minutes.

By deploying Ardley across their customer base, a Maxwell POS customer will be able to automatically identify eligible borrowers, and nurture leads into active loan opportunities. The Maxwell POS currently delivers the industry’s highest borrower conversion rate and a digital experience designed to move qualified borrowers from application to close with minimal friction.

Together, the two platforms create a direct path from borrower intent to funded loan : Ardley surfaces the right borrower at the right moment, and Maxwell ensures that moment converts. The Maxwell Point of Sale delivers 88%+ application submission rates, an average clear to close under 18 days, and up to 20% higher LO productivity.

The integrated solution is currently being introduced through an initial pilot program with select lenders.

“AI has given the mortgage industry an opportunity to redefine what’s possible,” said John Paasonen, co-founder and CEO of Maxwell. “For the last few years, much of the conversation around AI has been about doing more with less. Now it’s time to ask how AI can help lenders grow again. Our strategic partnership with Ardley Intelligence is about exactly that: helping loan officers generate new volume from the customers lenders already have.”

 “Like Ardley, Maxwell is dedicated to seeking out new and innovative ways to accelerate growth for their clients,” said Nathan Den Herder, founder and CEO of Ardley. “We’re excited to partner with Maxwell and help their clients leverage technology to outperform competitors in any market conditions.”