Mortgage Connect Announces New President Of Adfitech

Mortgage Connect, a national mortgage services provider that acquired Adfitech, Inc. in 2022 to expand into the third-party due diligence market, announced that Kim Hoffman, CMB, AMP has been appointed the new President of Adfitech, which has been providing quality control and risk management services to the mortgage industry for 40 years.

Hoffman will be tasked with refining Adfitech’s core service offerings and furthering its development as a technology-forward company. Hoffman will also be working with the existing team on growing Adfitech’s product offerings supporting capital markets. Hoffman succeeds Dru Jacobs, who will remain an adviser to the company before he transitions to a new opportunity.

Jeff Coury, CEO of Mortgage Connect, is excited about the direction of the company. “Kim brings a track record of strong leadership and industry experience. Her knowledge of the entire mortgage life cycle and deep experience with secondary market transactions form the perfect combination to elevate Adfitech to its next chapter of strategic growth,” Coury said. “Kim’s impressive background and commitment to operational excellence and service delivery will assist Adfitech in the next phase of its bright future.”

Hoffman echoed those sentiments, stating, “I’m very excited about the opportunity to work with such a great team at Adfitech. Having been a client of Adfitech in the past, I have experienced the quality of their work, commitment to risk assessment and prevention on behalf of customers firsthand. I would especially like to thank Dru for assisting with this transition and for his hard work building this tremendous team.” 

Hoffman is an industry veteran with more than 30 years of experience leading large mortgage organizations. Her extensive background encompasses all aspects of residential mortgage lending and servicing at premier institutions including RBC, Nationstar, Morgan Stanley, Sutherland Mortgage Services, and Envoy Mortgage. Most recently, she served as Head of Mortgage Operations for SoFi Bank.