Planet Home Lending, LLC, a national mortgage lender and servicer, has selected Mortgage Coach to give loan officers a tool to provide a better customer experience. With Mortgage Coach, mortgage loan originators (MLOs) can offer borrowers modern, consultative service with digital, interactive presentations that illustrate the costs and benefits of mortgage loan products and strategies over time.
This partnership also enables Planet Home Lending to grow its marketing technology (martech) offering to its MLOs.
“Our new partnership with Mortgage Coach allows us to further invest in our talented MLOs with tools to continue providing the highest level of service to potential and existing borrowers,” said Caleb Mittelstet, EVP, National Production Distributed Retail Sales. “As the origination market shifts and consumers are reconsidering what type of financing they need, MLOs require the best tools available to answer questions and provide relevant information.”
Along with the side-by-side loan comparisons, the Mortgage Coach platform provides a level of transparency that Planet Home Lending can use to improve new business efforts as well as retain current borrowers. The tool is available on desktop and mobile and enables MLOs to educate borrowers and deepen relationships on the road to homeownership.
Having a robust martech offering has allowed Planet Home Lending to continue to grow its distributed retail channel. In the first quarter, the company added seven new branches and 40 MLOs. The company’s other customer-focused marketing technology includes applications from TotalExpert, BombBomb, HomeBot, MBS Highway and Blend.
“Putting Mortgage Coach into the hands of the first-rate mortgage professionals at Planet Home Lending elevates their ability to serve borrowers across the country by helping them attain their homeownership and financial dreams,” said Mortgage Coach President Joe Puthur. “We are excited to embark on this journey with Planet Home Lending, and we know it will be a lasting and fruitful relationship.”
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