Training Firm Launches New Loan Officer Program
Worthy Performance Group, a company of mentors, advisors, and business coaches focused on helping executives reach their business goals, including real estate and mortgage professionals, has launched a new website and an offering designed to help mortgage loan officers get the year started right.
“The new year holds great promise for our industry, but it can only be realized by those who are prepared,” said Laura Lasher, Co-founder and Managing Director of Worthy Performance Group. “Our team is ready to do our part and help today’s loan officers reach their goals in 2026. Our new offering is a great place to start.”
Lasher is an award-winning executive who was formerly President of the Mortgage Division of Arbor Bank. Before moving into home finance, Lasher spent 20 years as a successful REALTOR, selling homes during some of the most tumultuous times in history, including the double-digit interest rates of the 1980s.
The program is called the Mortgage Messaging Vault. It’s a workbook that helps loan originators clarify their message so they always know what to say during a presentation to a prospective borrower, without overthinking or sounding like everyone else. The program was developed by Worthy Performance Group co-founder and StoryBrand Certified Guide, Jamie Lasher.
“If loan officers don’t start 2026 by speaking to prospects confidently, they will lose mortgage business to the big IMBs and mortgage servicers who have been in touch with the consumers for the past year or more,” Jamie said. “They need to clarify their message now so they can communicate with confidence. Our program helps them do that.” Find out more about the program on the company’s website
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