Execs On The MoveIn The News

23-Year Industry Veteran Jason Mapes Joins Floify As Head Of Sales

Floify, a point-of-sale (POS) solution provider, announced the appointment of Jason Mapes as head of sales. Mapes, who previously served as director of sales for nCino’s Mortgage Suite, brings a wealth of experience to spearhead Floify’s national sales initiatives.

Mapes’s 23 years of experience in the mortgage industry include roles in loan origination, branch management and sales at various organizations, including nCino, Ellie Mae (now ICE Mortgage Technology), Unify and Lenders One. His deep understanding of the mortgage technology ecosystem and relationships with mortgage industry professionals will be instrumental in expanding Floify’s market presence.

“Jason is a talented sales executive, and we are excited for him to bring the exceptional capabilities of Floify Lender Edition and Floify Broker Edition to a new usership,” said Sofia Rossato, Floify’s president and general manager. “His expert-level knowledge of the POS market perfectly positions him to hit the ground running and open new opportunities for Floify.”

Mapes joins Floify during a pivotal period of growth as the company rapidly introduces new integrations and expands product functionality. In December 2023, Floify launched Broker Edition, an easy-to-use, one-stop lending platform for mortgage brokers. In March 2024, Floify released Lender Edition to help lenders support a best-in-class borrower experience while streamlining production and controlling costs.

“I’m pleased to join the Floify team and introduce our top-tier POS solutions to a new universe of lenders and brokers who would greatly benefit from their functionality,” said Mapes. “I look forward to working shoulder to shoulder with Floify’s committed team to simplify home lending for mortgage professionals and consumers alike.”