Benutech Introduces Predictive Intelligence Suite To Transform Real Estate Prospecting
Benutech launched SellScore and RefiScore, a predictive analytics suite designed to help real estate agents and loan officers identify high-probability listing and refinance opportunities before they surface on the open market.
“SellScore and RefiScore give our clients the ability to stop guessing and start closing,” said Brian Fox, Vice President of Business Development at Benutech. “Most platforms rely on off-the-shelf demographic data, but our algorithm uses a weighted system of behavioral indicators and historical trend-mapping. We don’t just tell you who lives somewhere — we tell you what they’re likely to do next. That’s a fundamental shift in how real estate professionals can approach prospecting.”
Available through Benutech’s TitleToolbox platform, SellScore identifies homeowners statistically likely to list their property within the next six to 12 months, enabling agents to secure high-intent listing appointments before competitors are even aware of the opportunity. RefiScore flags households at the optimal intersection of rate, term, and behavioral triggers, streamlining loan officer pipelines and enabling more timely, meaningful client outreach.
Both scores are powered by Benutech’s proprietary multi-vector analysis engine, which processes thousands of disparate data points — going well beyond simple equity or tenure — to produce a unified probability score. A third component, Pattern Recognition, detects life-stage transitions through non-obvious data trends, helping professionals connect with clients at the precise emotional moment they are ready to act.
“The real estate professionals who win in today’s market are the ones who show up first,” Fox added. “SellScore and RefiScore let you focus your budget exclusively on the top five or ten percent of households most likely to transact, instead of blanket-mailing entire ZIP codes. The ROI difference is dramatic.”
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