Covered Appoints Dan Bos As Chief Revenue Officer To Accelerate Market Growth
Covered Insurance, an embedded insurance platform that is transforming how insurance is delivered and experienced, announced the appointment of Dan Bos, MS, MA, DBA, as its new Chief Revenue Officer (CRO). Bos brings more than 20 years of executive leadership experience in SaaS, fintech, and mortgage sectors. He joins Covered Insurance during a pivotal time in the company’s growth.
As CRO, Bos will lead all revenue-generating functions including sales, marketing, partnerships, and customer success. His focus will be on scaling go-to-market strategies, strengthening client engagement, and driving long-term growth centered on customer value.
Before joining Covered Insurance, Bos held leadership roles at Aidium, Jungo, and Formula Funding. In these positions, he led high-performing teams, formed strategic partnerships, and increased revenue through innovation and customer-focused strategies. Most recently, he served as president of Aidium, where he oversaw all operations and helped secure a $19 million Series A funding round.
Bos’s appointment supports the company’s broader strategy to expand its reach across the lending, banking, and fintech industries. Covered Insurance remains committed to delivering simple and integrated insurance experiences that align with the digital customer journey.

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