Courtney Dodd has joined Floify, a mortgage point-of-sale automation provider, as head of marketing. With 12 years of experience in the mortgage sector, Dodd is set to spearhead Floify’s marketing initiatives and reinforce its position as an innovator in the field.
In her previous role as Director of Integrated Marketing at SimpleNexus, Dodd showcased her leadership skills by steering a highly skilled team of channel and strategic specialists to drive business growth. During her four-year tenure at the company, she helped deepen the brand’s relationship across audiences while mentoring and elevating the work of her team.
Prior to SimpleNexus, Dodd was a product marketing manager at Ellie Mae (now ICE Mortgage Technology), where she led strategic product marketing initiatives including branding, positioning, client communications and go-to-market planning. She also previously served as marketing manager at Calyx Software, and regional marketing consultant at PrimeLending, a PlainsCapital Company.
“We are extremely pleased to have someone of Courtney’s caliber and hands-on industry expertise to lead our marketing efforts,” said Sofia Rossato, president and general manager at Floify. “Courtney joins Floify at a pivotal time as we’re moving aggressively to open new markets, introduce new integrations and deepen our existing partnerships. She will be instrumental in helping us to craft our marketing messages to reach a wider audience and provide lenders with additional support and technology advances.”
“I’m very excited about Floify’s mission to simplify and facilitate the point-of-sale processes to help people feel more confident and comfortable with applying for and following up on their loan,” says Dodd. “I can’t tell you how many lenders have told me ‘I just love Floify.’ It’s a company that already has an outstanding reputation in the mortgage industry, and I look forward to helping expand the number of users we have at our current customer sites and adding many more new customers to the Floify fold.”
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