Insellerate Unveils New User Interface Based On Feedback From 250 Loan Officers

Insellerate, a provider of customer relationship management (CRM) and marketing automation solutions to the mortgage lending and real estate industries, has launched its new User Interface (UI) for the award-winning CRM & Engagement platform. This milestone comes after a comprehensive feedback process involving interviews with over 250 loan officers, showcasing Insellerate’s commitment to enhancing user experience and staying at the forefront of technological advancements.

The decision to transform the UI was fueled by Insellerate’s dedication to meeting the evolving needs of the mortgage industry through constant innovation. By actively seeking and incorporating feedback from loan officers, Insellerate ensures that its CRM & Engagement platform remains a cutting-edge solution tailored to the unique challenges of the lending landscape.

Insellerate’s new UI introduces a seamless and intuitive interface designed to optimize borrower engagement and streamline the loan origination process. Leveraging insights gathered from the extensive interview process, the platform’s redesign addresses specific pain points identified by loan officers, resulting in a more user-friendly and efficient system.

One of the key highlights of the new UI is its integration with Insellerate’s extensive API infrastructure. This groundbreaking feature empowers lenders to build their own customized UI, providing a level of flexibility and adaptability previously unseen in the industry. The integration of the new UI further demonstrates Insellerate’s capability to rapidly deploy innovative technologies that set the standard for the mortgage industry.

Insellerate CEO Josh Friend expressed excitement about the launch, stating, “Our commitment to empowering lenders and enhancing borrower engagement is unwavering. The new UI is a testament to our responsiveness to user feedback and our dedication to providing solutions that drive success in the ever-evolving mortgage landscape.”

Insellerate is known for its highly scalable, configurable, and modern platform that accelerates sales and generates repeat business. The platform is SOC 2 and SSAE 18 certified, meeting the stringent requirements of even the most closely regulated businesses, including banks, credit unions, and independent mortgage bankers.