Execs On The MoveIn The News

ORNL FCU Welcomes Jennifer Kouchis, Chief Strategy & Growth Officer

ORNL Federal Credit Union (ORNL FCU) recently announced the appointment of Jennifer Lopez Kouchis as Chief Strategy & Growth Officer, effective February 19, 2024. The position is new to the $3.65 billion dollar organization.

Kouchis will lead ORNL FCU’s largest growth-driving areas, including lending, marketing, and data analytics. She will also oversee 7, LLC, ORNL FCU’s credit union service organization (CUSO), which includes 7 Servicing7 Title7 Mortgage, and 7 Insurance. With combined oversight, this brings all of these operational areas under one unified strategic line.

“I am thrilled to welcome Jennifer to the ORNL FCU team,” said Jenny Vipperman, ORNL FCU President & CEO. “With her wealth of experience in financial services and executive leadership, Jennifer brings a deep understanding of our mission and a passion for member-centric values. I look forward to the contributions she will make as we continue to grow and serve with integrity and excellence.”

With over 20 years in the financial industry, Kouchis’ career has included management of CUSO’s, lending, technology, sales, secondary marketing, and product delivery. Her cross-functional management and leadership experience will be beneficial in spearheading ORNL FCU’s growth in East Tennessee. 

“I am honored to be joining ORNL Federal Credit Union as the Chief Strategy & Growth Officer,” said Kouchis. “I’m excited to collaborate with such a talented team, continuing to drive the company’s growth and success into the future. Our focus is on making ORNL FCU the best financial institution for our members and communities alike by providing them with the tools and resources they need to achieve their financial goals. By offering personalized financial advice, innovative products and services, and a commitment to social responsibility, we can help our members and communities thrive.”

Kouchis comes to ORNL FCU from VyStar Credit Union in Jacksonville, Fla., where she was Chief Credit Officer & Head of Mortgage Banking. Prior to VyStar, she  worked at BBVA Compass, NVR Mortgage, and Navy Federal Credit Union. Kouchis attended the McCombs School of Business at the University of Texas at Austin and the Columbus College of Art & Design in Columbus, Ohio. A Certified Mortgage Banker through the Mortgage Bankers Association, Kouchis currently serves on the TransUnion Mortgage Advisory Board and the National POW/MIA Memorial & Museum Board.