consumer direct lending

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STRATMOR Group: Consumer Direct Lenders Need To Act Now To Prepare For Success In Purchase Business

Consumer Direct (CD) lenders have done very well capturing the bulk of refinance business over the past few years. With the mortgage business shifting to purchase money loans, CD lenders will need a different strategy. That’s the conclusion STRATMOR Group’s Senior Partner Garth Graham reaches in his article, “Consumer Direct: It’s Nurture vs Nature in Purchase Business” in the January issue of the advisory firm’s Insights Report. 

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