Mortgage Lenders Tweak Their Marketing Strategies In Response To Fannie Mae’s Revised Forecast
Changes in the market are becoming undeniable. Just yesterday, Fannie Mae’s Economic and Strategic Research Group pulled back significantly on its purchase forecast for Q3 and Q4, citing inflation risk and a historic housing shortage that’s been exacerbated by building supply chain disruptions. While the news isn’t all bad — Fannie Mae actually revised its refinance forecast upward — mortgage lenders everywhere are saddling up for what’s sure to be a fiercely competitive second half of the year.
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