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Usherpa Adds Lead-Scoring Power To UsherpAlerts

Usherpa, developer of enterprise CRM technology for the real estate and mortgage industry, has added a new form of UsherpAlert specifically designed to provide leads to Loan Officers. The new Opportunity Alerts are derived with an algorithm developed by applying business analytics to 6 million mortgage loans closed over a 30-year period. The company’s Smart CRM mines the lender’s database and then returns the best contacts and opportunities with the highest likelihood of generating a new loan. Like all UsherpAlerts, all of the information required to make the call is provided onscreen for the LO.

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