In The News

CUSO Implements Technology To Increase Mortgage Lending Engagement 

Mortgage Markets CUSO, LLC has implemented Mortgage Coach to grow mortgage lending engagement at the credit unions it serves. Mortgage Coach is a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time.

A subsidiary of Connecticut-based Finex Credit Union, Mortgage Markets CUSO is a credit union service organization that was founded in 2003 to fulfill credit unions’ need for modern, friendly mortgage lending outsourcing. To date, Mortgage Markets CUSO’s mortgage lending services are relied on by 15-plus U.S. credit unions including Connecticut State Employees Credit Union and Nutmeg State Financial Credit Union.

Mortgage Markets CUSO will use Mortgage Coach to enhance rule-based marketing campaigns with loan presentations to inspire conversion. Via integration with Mortgage Market CUSO’s point of sale (POS) system, Mortgage Coach will automatically generate a Cost of Waiting loan presentation once a lead begins an online mortgage loan application. The Cost of Waiting loan presentation models how rising interest rates and home prices will increase the cost of purchasing a home six months in the future.

“Credit unions typically excel at offering warm service and competitive rates but are often challenged to keep pace with the digital service provided by large lenders,” Mortgage Coach President Joe Puthur said. “Our Cost of Waiting presentations help credit unions compete by showing members they are eager to help them with their mortgage, they care about their home financing outcome and they are ready to support the financing process with modern lending technology.”

“Mortgage Market CUSO strives to support credit unions with exceptional mortgage service backed by a best-in-class digital experience, and Mortgage Coach helps us deliver this in spades,” Mortgage Markets CUSO President Michael Ferraro said. “We look forward to helping our customers grow their mortgage lending divisions with personalized, high-touch technology.”