In The News

New Custom Email Marketing Tool Launches

OptifiNow, a sales and marketing automation platform, released My Touchpoints, a new feature that enables users to quickly create branded, professional marketing emails and instantly send to targeted lists of recipients. My Touchpoints is available to all users of the OptifiNow platform at no additional cost.

“Businesses need to get their message out to prospects in a targeted and efficient manner,” said John McGee, CEO and founder of OptifiNow. “My Touchpoints allows every salesperson to be their own marketer. Salespeople know their customers best and My Touchpoints lets them create powerful custom email messages with just a few clicks.”

My Touchpoints creates custom email marketing messages in three simple steps. Users select from a library of images, choose from three different layout templates and type in their desired text. Users can create and save a library of emails to provide them with a range of custom marketing messages. In order to maintain brand consistency and monitor messaging, My Touchpoints can be setup with a compliance review process that allows managers and marketers to preview and approve emails before they can be sent.

Once a My Touchpoints custom email has been created, it can be sent to a single recipient or in batch to a large list using OptifiNow’s simple “One Touch” email feature. Targeted lists of recipients can be created to allow users to hone their message to a specific segment.

“Emails are an effective way to reach out to prospects and customers,” said McGee. “The challenge is that most email marketing systems are complicated and require a level of expertise that salespeople don’t have the time to learn. My Touchpoints simplifies the process but still allows users to create marketing emails with a professional look, improving the impact of their message.”

OptifiNow has long supported an omni-channel marketing approach with outbound Email, SMS messaging, Direct Mail and Social media messaging. My Touchpoints is available as an enhancement to OptifiNow’s existing email marketing automation tools, which provides added flexibility for creating messages. Future releases of My Touchpoints will include expanded libraries, including SMS, voice and video.