With the expected continued rise of mortgage rates to around 3.7%, the refinance market is already slowing down due to a lack of demand. In its wake, lenders can rely on the new purchase market to support continued growth through the remainder of 2021 and beyond.
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Tech-savvy borrowers have arrived. They are looking for a personalized experience that offers the ability to engage with companies across multiple channels. Today’s borrower expects the mortgage experience to be timely, customized, and digital. They check reviews prior to shopping and communicating with several lenders at once. Borrower expectations have changed
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Top of Mind Networks (Top of Mind), a provider of customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has launched Surefire Creative, an online library of award-winning marketing collateral designed to supplement mortgage lenders’ prospect, client and partner marketing programs.
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Top of Mind Networks (Top of Mind), a provider of customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has launched the Surefire CRM Retention Center to help loan originators (LOs) foster loyalty among their clients.
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