Mortgage Coach, a borrower conversion platform empowering mortgage lenders to deliver clear mortgage advice and lending education with the Total Cost Analysis (TCA) loan comparison, has integrated with Sales Boomerang, an automated borrower intelligence and retention system. The integration helps convert leads identified with Sales Boomerang’s opportunity alerts by enabling lenders to automatically generate accurate TCA presentations that are highly relevant to consumers’ housing finance needs.
Sales Boomerang monitors customer databases on behalf of lenders to identify exactly when a prospect or past customer is ready for a new loan. By combining market intelligence – for example, factors such as interest rate changes, improved credit scores and home listings — with mortgage lenders’ credit underwriting preferences, Sales Boomerang notifies lenders of high-relevancy loan opportunities. Now, through the integration with Mortgage Coach, every Sales Boomerang opportunity alert from any managed contact record automatically includes a tailored Mortgage Coach TCA that can be used in any form of client or marketing outreach. With a single touch, loan originators can further personalize the generated loan comparison with video narration from any device, enabling professionals to instantly illustrate all benefits relevant to the borrower. This targeted, proactive loan product positioning leads to a measurable increase in speed of lead decision, selection of more profitable loan scenarios and improved committed loan conversion rates.
Centennial Bank helped shape the Mortgage Coach integration with Sales Boomerang as a trusted depository looking to increase mortgage market share across existing clients. According to Centennial Bank Mortgage Division President Keith Little, “Each month Sales Boomerang proactively identifies hundreds of people within our database who we can now help with a mortgage. By pairing that borrower intelligence with Mortgage Coach’s TCA presentations, we now have an automated way of crafting highly personalized lending proposals that illustrate the financial benefits of homeownership, furthering our commitment to provide all our banking customers with long-term mortgage advice and easier access to superior lending services.”
“Clearly articulating the specific benefit of a relevant, personalized lending program to newly triggered leads inspires trust and confidence that makes them more likely to transact,” said Mortgage Coach President Joe Puthur. “This special innovation with Sales Boomerang gives lenders a fully automated method of providing transparent lending options at the most influential time — well before typical point-of-sale interactions occur. The integration empowers lenders to transform alert-prompted outreach into a consultative conversation by addressing a borrower’s needs with the illustrated benefits of lending programs tailored to their specific financial circumstances.”
“Our borrower intelligence delivers on ROI promises by excelling at identifying when a borrower is ready to transact,” said Sales Boomerang CEO Alex Kutsishin. “Together, Sales Boomerang and Mortgage Coach enable lenders to deliver unparalleled proactive advice to people based on data, creating immediate sales influence for countless new loan options before the borrower is even shopping.”
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