2022 growth

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STRATMOR Group: Focus On Customer Experience To Grow In 2022

Virtually every lender wants to grow in 2022, but only those who focus on the customer experience are likely to do so. That’s the conclusion from the December Insights Report from mortgage advisory firm STRATMOR Group. In “Mapping the Evolving Customer Journey,” STRATMOR Customer Experience Director Michael Seminari and Senior Advisor Sue Woodard provide insight into a critical step in creating a positive customer experience (CX): journey mapping.

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