customer experience – PROGRESS in Lending

STRATMOR Group: Focus On Customer Experience To Grow In 2022

December 17, 2021 PROGRESS In Lending 2022 growth, customer experience, STRATMOR Group

Virtually every lender wants to grow in 2022, but only those who focus on the customer experience are likely to do so. That’s the conclusion from the December Insights Report from mortgage advisory firm STRATMOR Group. In “Mapping the Evolving Customer Journey,” STRATMOR Customer Experience Director Michael Seminari and Senior Advisor Sue Woodard provide insight into a critical step in creating a positive customer experience (CX): journey mapping.

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STRATMOR Report Examines Customer Experience As A Differentiator For Lenders

July 23, 2021 PROGRESS In Lending customer experience, STRATMOR Group, Sue Woodard

In its July Insights Report, mortgage advisory firm STRATMOR Group offers an in-depth analysis of customer experience in the mortgage industry and how lenders are measuring and managing it. In “The Customer Experience (CX): Create Business Success Through a Culture of Excellent,” Sue Woodard, Total Expert’s Chief Evangelist who is consulting with STRATMOR to provide expert CX strategy advice, goes deep on the importance of the customer experience.